BNZ Brand Identity
Our task with BNZ was to revitalise the brand character, adding new energy and optimism to communicate both the potential of the customer’s world and BNZ’s banking expertise. The brand idea was “Be good with money. Do good things with it.” This lent itself to a system of two parts, driving the the use of bright colour blocking to divide applications in two, and inspiring the interacting shapes of the card designs. The frame device illustrates how BNZ is centred around its customers, whilst imagery shows the value and reach of the bank. The character of the brand can be dialed up or down to suit the audience, whilst still feeling consistent.
My role – Senior Designer: Design, illustration
Design Director: Tan Desai/Michelle Dowd
Creative Director: Jef Wong
Agency: Designworks
