https://www.emmaharney.com/contact daily 0.75 2025-03-02 https://www.emmaharney.com/work daily 1.0 2025-03-05 https://www.emmaharney.com/work/jazz-identity monthly 0.5 2021-01-01 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605138592740-VW3F76S5VO0DK817PAD8/image-asset.jpeg Work - Jazz Apple Brand Identity - Jazz Apple Brand Identity Jazz Apple was already an established T&G Global brand, but it needed reinvigorating to connect better with global consumers. We created a fresh identity centred around the eating experience, expressing the varied sensations both visually and in multi-lingual messaging. A lively photoshoot meant imagery was unique and featured the real product. Packaging was meticulously thought-out, with consideration for printing process and display arrangement. The effect is a striking, joyful brand which stands out in its category. My role – Senior Designer: Design, art direction Design Director: Tan Desai/Michelle Dowd Creative Director: Jef Wong Agency: Designworks https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605145993171-S6EQLRI05YSK5XVAHWHG/jazz_frames-1.jpg Work - Jazz Apple Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1608944071031-X6H19MS3MIATG44W6KX9/jazz_plu-2.jpg Work - Jazz Apple Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605139825428-J8QQS3Y00V66CKR9FESP/jazz_poster-1.jpg Work - Jazz Apple Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605140512121-63IPNXPDZAA7OSF7ULJA/jazz_harry-2.jpg Work - Jazz Apple Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605144411014-MRPH4FWYAPENH1UKE45S/jazz_translations-2.jpg Work - Jazz Apple Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605139099666-V9A6SZHYBQJJC3CZ7I6F/jazz_mag_phil-1.jpg Work - Jazz Apple Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605144956173-XXT2517I6YQRZDERF01W/jazz_cartons-1.jpg Work - Jazz Apple Brand Identity https://www.emmaharney.com/work/air-new-zealand monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/da117ef2-f21f-4865-9635-a2933b6b9f39/airnz_brandbooks_covers_Bronze_2.jpg Work - Air New Zealand – Various Projects - Brand Books Air New Zealand wanted to break through the complexity of traditional airline travel and give travellers a truly liberating experience. That meant refreshing their brand internally and externally across every touchpoint. The brand books were a culmination of almost two years’ work, presented in a neat travel guide format, expressing and explaining every aspect of the company’s many business divisions, from principles to execution. They celebrate a confident and cohesive brand, combining consistency with originality. We also created detailed, accessible guidelines to ensure the integrity of the brand across the board. My role – Designer: Design, illustration Design Director: Nick Riley/Michelle Dowd Creative Director: Jef Wong Agency: Designworks Awards: Bronze – Business Communication, Best Awards 2015 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607564713710-0UTZNRRW6TXNFXFHVLPX/airnz_airpoints_logo-reverse_1.jpg Work - Air New Zealand – Various Projects - Airpoints Brand Refresh The Airpoints brand needed renewing to bring it up to the standard of other parts of the Air New Zealand offering. A key part of the project was simplifying the logo and improving the legibility of the wordmark. The Airpoints Dollars earn and spend retail tools were updated to ensure standout and ease of use both in Air New Zealand and third-party situations. We also refreshed the Airpoints EDM, improving clarity and accessibility. Throughout this work we were conscious of increasing equity in the ‘A’ symbol, so that in time it would be recognised as a standalone mark. My role – Design Lead: Design, UI concept Design Director: Nick Riley/Michelle Dowd Creative Director: Jef Wong Agency: Designworks https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607585101527-FG0FBKYAY7I9XC1YPAW6/airnz_75th_logo_2.jpg Work - Air New Zealand – Various Projects - 75th Anniversary 2015 saw New Zealand’s favourite airline celebrate its 75th year. We created a logo that conveys progress, speed and confidence, whilst giving a nod to the past — a hint of retro style. Simplified medium and small-scale marks were created for reduced size usage, such as online applications and a suite of celebratory postage stamps. The logo fronted the anniversary exhibition, displayed at several museums across the country, and inspired the exhibition’s typeface. It also featured on the cockpit of a Boeing 737 that roadshowed around New Zealand, inviting would-be pilots to #PoseWithNose. My role – Design Lead: Concept, design Design Director: Michelle Dowd Creative Director: Jef Wong Agency: Designworks https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607570947546-5K19JXHRBI16CCNF0Y5M/airnz_tandem_photo_4.jpg Work - Air New Zealand – Various Projects - Tandem Travel Brand Identity Tandem Travel is Air New Zealand’s corporate travel management company. It needed a brand refresh in order to be considered a competitive offering. We created a system based on the idea of collaboration between Tandem Travel and its client, promising an insider edge that cuts through complexity to deliver faster, more responsive solutions. Applications demonstrate the crisp, vibrant feel, less corporate than most in the same category. My role – Designer: Design, art direction, UX/UI concept Design Director: Michelle Dowd/Sarah Melrose (concept) Creative Director: Jef Wong Agency: Designworks https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607584942443-CD8NMHGLEUBMRFZBG656/airnz_tandem_photo_1.jpg Work - Air New Zealand – Various Projects - We held a photoshoot in and around the design studio, carefully dressing each shot to give the appearance of a variety of different locations. https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607564479305-CJ7XGDYQTFJSVAH0KCXJ/airnz_brandbooks_covers_2.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607564546250-GENRWL2FRMQ0FW24ELLH/airnz_brandbooks_spreads_1.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607565157556-4D3C2ZC0FXQOJSMAYWCN/airnz_airpoints_logo-retailtools_2.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607568277047-YV60SU7HRAQTRJYBVKVZ/airnz_airpoints_digital_1.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607584460881-ZI6XMI4OLLHAPLKCWLIG/airnz_tandem_print_1.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607584747480-W5SRSQGOJEGXY0D8M99Q/airnz_tandem_photo_2.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607584834706-WQZL9C1YBCUC1PKRV15Q/airnz_tandem_photo_3.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607585426679-KB54WZ9HDZFTACI8BZBY/airnz_logo-bokeh_1.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607633314837-M4NPZTELE2M4ZHD4JXY7/airnz_brandbooks_spreads-map_1.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607633412876-KA7U9J1351EJ9R0F1GGA/airnz_brandbooks_ic_1.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607634756994-90HCM2QOAP9FQB7GIUXG/airnz_75th_applications_2.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607634825725-BMOEJ7U5LZ8J253TGHBY/airnz_75th_plane_1.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607585668359-81WN8TAAZ7KATXYQK4MJ/airnz_tandem_digital_2.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/e8cf0734-f7ff-4d1d-a2df-2c75e6187163/airnz_guidelines_all_3.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607585613688-QQ2HWB93Y7I39TI1TKDN/airnz_airpoints_cards_1.jpg Work - Air New Zealand – Various Projects https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607667299764-R1SY34HSQ558FPCHVSSV/airnz_tandem_intro_1.jpg Work - Air New Zealand – Various Projects https://www.emmaharney.com/work/climbuddy-app monthly 0.5 2021-01-01 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1602661615023-JSUDCVEJUZ40ZNHW66NI/climbuddy_app_face.jpg Work - Climbuddy App - Climbuddy App Climbuddy is a personal app design project, undertaken as an exercise in UX and UI design. Since rock climbers often need a partner to climb with (for belaying, or simply for company) its purpose is to connect people with suitable climbing buddies. The logo font is based on the shapes of carabiners, whilst the colour palette is inspired by the different coloured holds used to identify levels of difficulty at climbing gyms. The project is a work in progress, the onboarding process shown here. My role – Designer: Concept, UX/UI design, illustration, animation https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1603761124318-D1K5QAI2957FIF5O791R/climbuddy_app_screens-1.jpg Work - Climbuddy App https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1603916888013-2JUK4PJZGB7J18XQ3WTL/climbuddy_app_sketch-1.jpg Work - Climbuddy App https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1608940116731-Z9F67LVDTJM2W1XDN7M9/Climbuddy-Logo_1500_D4_3.gif Work - Climbuddy App https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/b9221f9a-c6b5-4b58-a739-97cf88bc4d00/climbuddy_app_sketch-2b.jpg Work - Climbuddy App https://www.emmaharney.com/work/illustration monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1e0396fd-8a48-4eaa-a027-7f5066f37237/MC-Lockers_Working_v1_6-big.jpg Work - Illustration - Illustration I love drawing and illustration, and have a particular interest in hand-drawn typography, sometimes adding simple animation for an extra layer of expression. It’s always exciting when design projects offer the chance to implement these skills and here are a few examples where I had the opportunity to do just that. https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/9fb8b57d-f5bc-4f6f-90be-6bbd1582f5ca/MC_Lockers_Bus-stop_72.jpg https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/0090d6b9-a26e-485b-9de8-13694193444e/MC-Lockers_Working_v1_8_72.jpg https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1602315979970-5ZLKR6Y27456DUPF8TQU/suncorp_mib_grid_4.jpg https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/da04b713-1645-4f97-87a8-f608414b4de7/Good-Tidings_Working_v2_p8.jpg https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/c67ffe55-9c82-4fbd-9103-f3002e22dc53/Good-Tidings_Working_v22.jpg https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607656926547-HQK4JW6MPAD1WNXAF4TP/suncorp_good_1.jpg https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1609473778840-5LXYMBSGQ5JF6WV8XVM1/circular_economy_d2.jpg https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1607651668439-IBR7RGG8XS30O2655CWY/foyer_eureka_blend_3.gif https://www.emmaharney.com/work/bnz-good-report monthly 0.5 2021-01-01 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1608244946671-25CJ2RZ3PBLX74CDDYUR/bnz_good-report_portrait_1.jpg Work - BNZ Good Report - BNZ Good Report The Good Report covers how BNZ supports New Zealanders and their communities across the country, through collaboration with the bank’s customers, partners and staff. We designed a lively and playful piece of print, then collaborated with web developers as they interpreted this into a website. We also created a series of posters to engage interest. My role – Senior Designer: Design, poster concepts, illustration Design Director: Tan Desai Creative Director: Jef Wong Agency: Designworks https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1608245011950-90GKJZ3WUAXLLTW8CWRK/bnz_good-report_all-2.jpg Work - BNZ Good Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1608245100187-C1P4YGYFHTIZ5HKO1ILN/bnz_good-report_open_2.jpg Work - BNZ Good Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1608245174194-SJBH922BFOMANREUJNGV/bnz_good-report_backpack_1.jpg Work - BNZ Good Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1608245305556-VX1IIUWN0C0DDJSY54PI/bnz_good-report_posters_3.jpg Work - BNZ Good Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1608245419846-ZOHJCI8JYJ7V1SY0VRK5/bnz_good-report_stand_1.jpg Work - BNZ Good Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1608245203423-561RLZWWW0G66ZYORWU0/bnz_good-report_stats_1.jpg Work - BNZ Good Report https://www.emmaharney.com/work/oji-sustainability-report monthly 0.5 2022-12-26 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1601593140203-4MQPIO6K2L25M403AGD2/kids_circular.jpg Work - Oji Sustainability Report - Oji Sustainability Report Oji Fibre Solutions is a leading international producer of paper and fibre-based packaging. They wanted a report that portrays the company as grounded and reliable, whilst being optimistic and future-focused. We used bright colour and clear layout to reflect this balance of positivity and consistency. A circular theme ties in to their circular economy model and the pine logs that form the basis of their products. This shows up in the embossed cover graphic, photography, iconography and diagrams. My role – Senior Designer: Design, 3D illustration Design Director: Mark Benseman Creative Director: Jef Wong Agency: Designworks https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1601022015122-1EFC3TY7OL2APNVZ6N1H/oji_woop_top_d1.jpg Work - Oji Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1601022913368-J2SM5WPRFASHDAQXWQEG/oji_map_d1.jpg Work - Oji Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1601029199799-5SIIOR7IH89GREH6ZFPH/oji_comm_top_d1.jpg Work - Oji Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1601596590024-YE1ATKPCUOE1853PSSN3/oji_4spread_d3.jpg Work - Oji Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1601028155196-2CP2D94MI6G2YQZKVXSO/oji_dividers_no-book_d1.gif Work - Oji Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1601595430665-9J5OCJ9HQOOU3RED3HDC/oji_circ_top_d4.jpg Work - Oji Sustainability Report https://www.emmaharney.com/work/qontro monthly 0.5 2025-03-02 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/74f10cca-c494-4128-95b2-26b7daa682e2/Qontro_Working_v13.jpg Work - Qontro Brand Identity - Qontro Brand Identity This ERP platform needed an identity reset – a brand to reflect the excellence of the product and its proven performance. We took the brand to the next level, with an identity that includes a new name, look and tone of voice. We created a platform graphic device that can flex and transform, visualising how a reliable, solid foundation affords a business the freedom to expand and innovate. An extensive design toolkit allowed us to redefine every asset, rolling out the new identity across multiple channels and increasing brand awareness. Our work coincided with a refresh of the platform’s software, and collaboration with the app designer ensured that the new identity and app user interface felt congruent and aligned. Topped off with a launch event, we delivered a brand that affirms the quality of the product and creates the positive experience that customers expect and deserve. My role – Design Director: Concept, design, copywriting (including video copy), storyboarding, animation, UI concept design & direction, animation direction, music curation Creative Director: David Storey/Chris Gough Palmer Team: Sarah Chen (design, animation), BBT (UX/UI/web development) Agency: Saturday https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/4f207ee7-efd7-4596-9c3d-1ec056739b46/Qontro_Working_v1e.jpg Work - Qontro Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/2d853991-d628-433d-a3cc-6bd3a97739ca/Qontro_Working_v1f.jpg Work - Qontro Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/cbc4eda7-35ee-4f87-89f8-8544256ea951/Qontro_Brand_CS_v2_12v2.gif Work - Qontro Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/cbe53883-85aa-46cb-8cad-6c1d45c89239/Qontro_Ad-GIF_v1.1.gif Work - Qontro Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/0139742b-9a6b-48a9-b809-b911756e1ed0/Qontro_Working_v1j.jpg Work - Qontro Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/0ce6f59f-5af6-4028-9682-519ec14e7a2e/Qontro_Working_v1l.jpg Work - Qontro Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/93331505-87f3-4134-bc1f-e4a87ca721bc/Qontro_Working_v1d.png Work - Qontro Brand Identity https://www.emmaharney.com/work/vetro-raccordi monthly 0.5 2023-05-20 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/fb00c9fb-f668-407f-80e6-ea79ae574b1a/Vetro-Raccordi_Working_v1_logo.jpg Work - Vetro Raccordi Brand Identity - Vetro Raccordi Brand Identity When a product’s designed to be invisible, what should the brand look like? We decided to celebrate what is visible. Vetro Raccordi Frameless Glass need not apologise for its existence. It enhances its surroundings, adding a layer of structure, rhythm and finesse. The visible elements provided stimulus for a graphic language. Refined fixtures and fittings inspired geometric illustrations, used as textural patterns or frames for holding copy, echoing the holding of panes of glass. Vertical pane separations became a graphic device to organise content, adding order and pace. The colour palette draws from the activities and environments in which Vetro Raccordi turns up, from sunset drinks on the deck to taking in the view across the pool. This is completed by a graceful but lively wordmark, combining the Italian flair of Vetro Raccordi’s roots with a dose of Kiwi energy. So whilst the product thrives on its recessive and understated nature, the brand can sing with an elegant confidence that projects quality, modernity and style. My role – Senior Designer: Concept, design, copywriting, animation Creative Director: David Storey Team: Sarah Chen (animation) Agency: Saturday https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/6d997e51-531c-4ab3-9a46-2ccff0b03575/VR_Animation_Shapes_v1.gif https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/99eaecf4-01a7-45f4-943c-09011a5a930f/Vetro-Raccordi_Working_v14.jpg Work - Vetro Raccordi Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/7042204a-d5dc-479e-8749-3df747347a30/Vetro-Raccordi_Working_v15.jpg Work - Vetro Raccordi Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/5b846287-87d9-4f2c-9d14-6986963b5035/Vetro-Raccordi_Working_v16.jpg Work - Vetro Raccordi Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/6200a52f-e9b1-406b-a17d-b5de98425d83/Vetro-Raccordi_Working_v17.jpg Work - Vetro Raccordi Brand Identity https://www.emmaharney.com/work/hiway monthly 0.5 2024-12-05 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/ac8c1e60-56e0-4672-8ec5-2dd0439dc66c/Hiway_BrandID_CS_v3-Slide1.gif Work - Hiway Brand Identity - Hiway Brand Identity Hiway, a leader in Australasian roading infrastructure, found its brand fragmented after decades of growth and acquisitions. Our brief was to reposition the company as a cohesive, purpose-driven business, focused on reducing the continent’s carbon footprint while maintaining infrastructure. We show the optimism of a more sustainable way, standing out in the sector with fresh colour and human-centric typography. The expansive logo gives a sense of stability, while refined details indicate technical precision. New photography seeks out defined shapes in materials and machinery, alongside the blend of intelligence and warmth that characterises the company’s culture. The new brand signifies a more balanced and carbon-conscious future for our transport networks – sustaining our environment and, in turn, sustaining our communities. My role – Design Director: Concept, graphic design, UX/UI design, art direction of photography/videography, storyboarding, animation direction, music curation Creative Director: Chris Gough Palmer Team: Sarah Chen (animation), Jesse Marsters (photography/videography), Nero (web development) Agency: Saturday https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/e6223c2b-e909-4452-b27d-51a06c915720/Hiway_BrandID_CS_v3-Slide8a.gif Work - Hiway Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/a9bbdfbd-b7df-4925-9fa0-0df9690f6171/Hiway_Working_v1-low3.jpg Work - Hiway Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/8c8e7c3c-8db1-40fe-83ba-72af7e1f8812/Hiway_Working_v1-low4.jpg Work - Hiway Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/4f162378-6cde-4293-980f-0077020dd293/Hiway_Working_v1-low5.jpg Work - Hiway Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/89869827-1eef-4d91-999b-f210ec98e908/Hiway_Working_v1-low8.jpg Work - Hiway Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/f17d6bc1-f32c-482c-8447-bb18afbbe4b8/Hiway_Working_v1-low10.jpg Work - Hiway Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/c41324ec-70e7-4561-8d6c-becd293139b9/Hiway_Working_v1-low7.jpg Work - Hiway Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/eba05365-c713-43c2-b4f1-62725e6e7f37/Hiway_Working_v1-low9.jpg Work - Hiway Brand Identity https://www.emmaharney.com/work/hgh monthly 0.5 2025-03-05 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/777f37fe-42b5-49bc-8a36-c8b4ea692b3f/HGH_Working_v13.jpg Work - Hallenstein Glasson Sustainability Report - Hallenstein Glasson Digital Sustainability Report With sustainability increasingly a key consideration for customers in their choice of retailer, Hallenstein Glasson wanted a report that felt honest, open and enlightening. We gave the look and feel a major refresh, both to express the company’s progress and to keep it feeling relevant to its audience. Revised colour, layout and typography bring the report into a more contemporary space, whilst patterns reference the visible hand-mending technique, sashiko, reinforcing the ‘Made with Care’ concept. We designed with consideration for how different audiences consume information, with a balance of bite-sized pieces and longer reads, and simplified the navigation to clarify how each story relates to the framework. The result is an evolution that feels optimistic and reflects the positive steps that Hallenstein Glasson is taking towards sustainability. My role – Design Director: Concept, design, copywriting (introduction section) Team: Gary Norris (copywriting) Agency: Saturday https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/013e3f0e-0de2-4eab-90ea-329d2b3f41cc/HGH_Working_v15.jpg Work - Hallenstein Glasson Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/3ca95f06-0cad-4ab1-bd4b-7a78f1b164a3/HGH_Working_v16.jpg Work - Hallenstein Glasson Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/f9307d5f-4dea-4f59-aea7-64655b8b09be/HGH_Working_v17.jpg Work - Hallenstein Glasson Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/4d4a1062-9674-466e-933e-439f859ec16c/HGH_Working_v18.jpg Work - Hallenstein Glasson Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/b4b116cf-df8b-475b-97c2-2e0a372b2811/HGH_Working_v19.jpg Work - Hallenstein Glasson Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/0ec3333e-372e-40eb-bcf3-48cac7859a96/HGH_Working_v110.jpg Work - Hallenstein Glasson Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/430717b9-e7b2-4cb3-8951-d55182ae81b2/HGH_Working_v111.jpg Work - Hallenstein Glasson Sustainability Report https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/01a1242b-21ee-4dd1-9d8f-1d96fb5a2647/HGH_Working_v112.jpg Work - Hallenstein Glasson Sustainability Report https://www.emmaharney.com/work/brand-videos monthly 0.5 2025-03-02 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/c1eff899-1b91-409b-a283-7e088d41e7c1/Brand-video_Working_v13.jpg Work - Brand Videos - MoleMap Brand Video MoleMap needed a piece of media to communicate their service, their social responsibility and their breadth of innovation. Launching at the annual shareholders’ meeting, this needed to appeal to both stakeholders and the general public. With an understanding of the big picture as well as the finer detail, we captured an up-to-date picture of MoleMap’s work. Filming new footage to combine with animation, we produced a content-rich video that tells a big story in just two minutes. My role – Design Director: Concept, design, illustration, script copywriting, storyboarding, art direction of videography, animation direction, voiceover direction, music curation Creative Director: Chris Gough Palmer Team: Sarah Chen (design, animation), Chillbox (videography) Agency: Saturday https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/b85f6793-5073-442a-9310-f731d4405850/Brand-video_Working_v15.jpg Work - Brand Videos - Qontro Brand Video As part of Qontro’s new brand identity project, we needed to create a video both to launch the change to staff and stakeholders, and to assist in sales pitches to potential clients. Using the platform graphic device as a theme for animation, we produced a top-level explainer video – a calm, reassuring overview, showing the product benefits and how they can help overcome typical business challenges. My role – Design Director: Concept, design, copywriting, storyboarding, animation direction, music curation Creative Director: Chris Gough Palmer Team: Sarah Chen (design, animation) Agency: Saturday https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/5ac366b7-3b7d-4b8a-a53d-1506b81b7e44/Brand-video_Working_v1_11.jpg Work - Brand Videos - Whitefield 100 Years Video In celebration of their 100th anniversary, Whitefield wanted a logo variation and video to feature on their website and form part of presentations. It needed to include present day proprietary footage as well as historical photography from their archives. We sought out other content to give context and structured the video across the company’s five upstanding qualities, using brand pattern, colour and an upbeat soundtrack to bring it to life. My role – Design Director: Concept, design, copywriting, storyboarding, animation direction, music curation Creative Director: Chris Gough Palmer Team: Sarah Chen (animation) Agency: Saturday https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/b46da5c4-7bb7-420e-89eb-f350bfabd906/Brand-video_Working_v14.jpg Work - Brand Videos - Law Society Membership Video When the New Zealand Law Society changed their membership model to a paid subscription, they needed a video to explain the reasoning to existing and potential members. Provided with dozens of short clips and stills from recent events, we selected relevant pieces and wove them into animation to convey their messaging in a clear, compelling way. My role – Design Director: Concept, design, copywriting (script edits), storyboarding, footage selection, animation direction, voiceover direction Creative Director: Chris Gough Palmer Team: Sarah Chen (animation) Agency: Saturday https://www.emmaharney.com/work/downer monthly 0.5 2025-03-05 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/01964f8e-e5ae-429e-809e-32b2fdf2a263/Downer-Campaign_Working_v112.jpg Work - Downer Campaign - Downer Recruitment Campaign Downer already had great employees, and due to border restrictions following Covid-19, they had room for more. We created an campaign based on their internal brand, Own Different, welcoming diversity and encouraging employees to bring their whole selves to work. Playful copywriting and a shoot brimming with personality appealed to both site and office-based talent, at a regional and international level. Flexing across Downer’s various sub-brands, roll-out included digital, social media, print (newspaper and OOH) and radio. My role – Design Director: Concept, design, copywriting, art direction Creative Director: David Storey Team: Kellie Pruden (artwork), Gina Wolfgramm (artwork) Agency: Saturday https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/d9d91f2a-31c0-432d-bcea-031aa0e4963c/Downer-Campaign_Working_v14.jpg Work - Downer Campaign https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/5f6bfcf5-df1a-421b-873c-80b465ffe163/Downer-Campaign_Working_v1_11b.jpg Work - Downer Campaign https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/52291208-f825-40ea-8e23-e3c70dfcaa19/Downer-Campaign_Working_v111.jpg Work - Downer Campaign https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/c0fbcbbc-057a-4437-98a0-3b7369216dc5/Downer-Campaign_Working_v1_15b.jpg Work - Downer Campaign https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/05183515-2c9c-4da5-80c5-7caca5b2c649/Downer-GIF2.gif Work - Downer Campaign https://www.emmaharney.com/archive daily 0.75 2025-03-05 https://www.emmaharney.com/archive/suncorp monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1602215280648-HTM42KLAP117L6PJJQU3/suncorp_mib_rough_3.jpg Archive - Suncorp Campaign - Suncorp Campaign Suncorp wanted an internal campaign to encourage staff to send ad hoc gifts to customers for a range of reasons — to celebrate, console, apologise or reward. We created a series of illustrative type scenarios, along with the reminder to ‘make it brilliant’, as a fun and varied way to engage employees across multiple touchpoints. Role: Design Lead — Design, illustration, animation Design Direction: Mark Benseman Agency: Designworks https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1602315979970-5ZLKR6Y27456DUPF8TQU/suncorp_mib_grid_4.jpg Archive - Suncorp Campaign https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1602205042056-9YZ5BB0SHT2X70VHWL37/suncorp_mib_tshirt_2.jpg Archive - Suncorp Campaign https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1602214555891-GU3UMRXVP8MMFL9IIBL2/suncorp_mib_mbp-2.jpg Archive - Suncorp Campaign https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1602311552442-H7JH5HL7LUVJ3DJM5VZW/suncorp_mib_cakes.jpg Archive - Suncorp Campaign https://www.emmaharney.com/archive/kiwi-property monthly 0.5 2025-03-05 https://www.emmaharney.com/archive/bnz monthly 0.5 2025-03-05 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605835939521-T3C6EE0AYH8VZQ104324/bnz_cafe-frame_1.jpg Archive - BNZ Brand Identity - BNZ Brand Identity Our task with BNZ was to revitalise the brand character, adding new energy and optimism to communicate both the potential of the customer’s world and BNZ’s banking expertise. The brand idea was “Be good with money. Do good things with it.” This lent itself to a system of two parts, driving the the use of bright colour blocking to divide applications in two, and inspiring the interacting shapes of the card designs. The frame device illustrates how BNZ is centred around its customers, whilst imagery shows the value and reach of the bank. The character of the brand can be dialed up or down to suit the audience, whilst still feeling consistent. My role – Senior Designer: Design, illustration Design Director: Tan Desai/Michelle Dowd Creative Director: Jef Wong Agency: Designworks https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605321147849-KY5B20C2SOML8QTYG76L/bnz_range-1.jpg Archive - BNZ Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605321285130-Y4UBGKQD5SMS03519NQH/bnz_icons-1.gif Archive - BNZ Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605398882938-71UA7QDQL9Y4DXDBZLFV/bnz_bank-of-you_1.jpg Archive - BNZ Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605837493907-K3SAHP2OIUU6AV2K0R4W/bnz_beach-2.jpg Archive - BNZ Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605399640682-DFH8OWA4LO6OHJAK0VDR/bnz_cards-2.jpg Archive - BNZ Brand Identity https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1605399672808-C4GIV3DEDZB5Z04NDL94/bnz_card_use-1.jpg Archive - BNZ Brand Identity https://www.emmaharney.com/archive/hgh22 monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/44d0a886-44e0-4f57-a961-4c434ab65172/HGH_Sust_Working_v1b2.jpg Archive - Hallenstein Glasson Digital Sustainability Report 2022 - Hallenstein Glasson Digital Sustainability Report 2022 With sustainability increasingly a key consideration for customers in their choice of where to shop, Hallenstein Glasson wanted a report that felt honest, open and enlightening. We gave the look and feel a major refresh, both to express the company’s progress and to keep it feeling relevant to its audience. Revised colour, layout and typography bring the report into a more contemporary space, whilst hand-drawn textures expand the sustainability identity, support the wayfinding and reinforce the ‘Made with Care’ concept. We designed with consideration for how different audiences consume information, with a balance of bite-sized pieces and longer reads, and simplified the navigation to clarify how each story relates to the framework. The result is an evolution that feels optimistic and reflects the positive steps that Hallenstein Glasson is taking towards sustainability. Role: Design Director — Concept, design, illustration Agency: Saturday https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/ba60c731-5288-495e-ba97-681e5ed67c7f/HGH_Sust_Working_v1b3.jpg Archive - Hallenstein Glasson Digital Sustainability Report 2022 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/1cbe0b33-d677-488e-9ac3-664a3bfa6ea1/HGH_Sust_GIF1_v1.gif Archive - Hallenstein Glasson Digital Sustainability Report 2022 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/382fcafe-a471-4c8b-934e-1eac852cbd34/HGH_Sust_Working_v1b11.jpg Archive - Hallenstein Glasson Digital Sustainability Report 2022 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/7d894d63-7763-4a56-a5f7-b1f9b07dbc7a/HGH_Sust_GIF2_v1a.gif Archive - Hallenstein Glasson Digital Sustainability Report 2022 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/7dc904cc-50d3-447e-af1e-ba8794c9f577/HGH_Sust_Working_v1b11.jpg Archive - Hallenstein Glasson Digital Sustainability Report 2022 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/5f902dc2-6a65-4c6e-8756-964a39f00794/HGH_Sust_Working_v1b13.jpg Archive - Hallenstein Glasson Digital Sustainability Report 2022 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/a03ec461-e925-4041-bb37-df6e9a78e430/HGH_Sust_Working_v1b12.jpg Archive - Hallenstein Glasson Digital Sustainability Report 2022 https://images.squarespace-cdn.com/content/v1/5f3f293853b27e7812d922f3/fa59c57f-2c8b-49da-ac81-c708e4357146/HGH_Sust_Working_v1b14.jpg Archive - Hallenstein Glasson Digital Sustainability Report 2022